Multi-User E-Commerce Platform for Capital-Free Reseller Businesses

Overview

CORDOVA, a big brand book store from Makassar trusted me to craft their wild idea about MALMORA a place where people could build their business without any cost. The expected outcome of this collaboration is a usable, intuitive, and compact UI product as a social commerce.

Problem

Following Indonesia's 2021 reselling boom, resellers faced real barriers to starting or scaling. Capital constraints, manual processes, and outdated catalogs made the business harder than it needed to be. Cordova, a Makassar-based bookstore brand, wanted a platform that removed those barriers entirely.

Process

As the sole designer on the team, I ran user research directly with active resellers, synthesized findings into thematic clusters and problem maps, benchmarked competitors, then designed complete user flows and wireframes before shipping the final high-fidelity UI for a platform connecting suppliers, resellers, and customers.

Outcome

From Capital Barrier to Zero-Capital Business

Delivered an end-to-end multi-user e-commerce platform (my first professional design contract) enabling anyone to launch a reseller store without upfront inventory investment.

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